Unless you’ve been stranded somewhere devoid of internet and social contact for some time, you’re probably aware that this Saturday is Valentine’s Day. And you probably also know that it marks the release of a highly controversial “love story” – 50 Shades of Grey.
This is not ok.
It astounds me that things like the wonderful #HeforShe campaign is juxtaposed with the ludicrous advertising for 50 Shades of Grey. This movie is not about sexual or gender liberation, it’s about sexual exploitation. It’s not about love, it’s about power (and patriarchal power at that). And in a time where we are so obsessed with fighting for equality and giving people (women) a voice, how on earth did this piece of explicit exploitation creep past our checks and balances? If this Mr Grey character was an impoverished man, scraping together pennies here and there, I can’t help but feel there would be an entirely different story. Not just in the novel and film, but also in the media.
And yet, the media would have us believe that women everywhere are eagerly awaiting Saturday’s release. Amongst my peers, at least, opinion is (mildly) divided. However, most appear to lean on the side of “not interested”. Whether that’s because they don’t agree with it or just don’t think a movie could live up to a book (I’ve seen a few clips and it makes Twilight look like a brilliantly acted franchise) I couldn’t say. What I can tell you though is, personally, I’d rather watch grey paint drying than watch 50 Shades of Grey this weekend. Or, in fact, ever.