What Hayley Did… so far

When I was eight I never dreamed I’d end up in advertising creating stories to sell things.

All I knew then was that I wanted to make money out of writing. I didn’t really know how anyone did that but I figured it meant writing lots and reading lots. (I also wanted to draw for money too, but well, there’s drawing things that people will buy and then there’s my scribbles.)

It wasn’t exactly a straight path from deciding to write at age 8 to advertising at age 26. My dream of one day getting paid for the words I stitched together took quite a few loops and twists via journalism, radio production, and endless shifts in retail. I’ve been a columnist, a blogger, an editor, a ghostwriter and a reviewer; a pioneer, a leader and a dreamer. Now I’m an advertiser, a copywriter, a content creator, a creative conceptor, and a ux writer or whatever the buzzwords are today.

But the main thing you need to know is, however many hats I wear, wherever my future takes me, whatever the cool name is; I’ll always be a storyteller.

If you’re interested, you can take a closer look at some of my work.

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