I’m an English Copywriter previously based at Ogilvy, Berlin, and now freelancing, creating content, establishing in-house creative teams, and storytelling for a range of clients. This is my CV. Below are a few highlights my work or you can take a closer look at my online portfolio.
During my time at Ogilvy I was involved in everything from daily business to daring branding, pitches to projects, videos shot in South Africa to voiceovers in the basement, SEO eCommerce guides to worldwide 24-hour live broadcasts. Most recently I’ve been working with an education/tech start-up in Berlin to establish their marketing and communications.
If you want to chat about my latest projects or are interested in finding out more about me and what I can do for you, get in contact via my LinkedIn profile.
CLIENT: NESCAFÉ Global
NESCAFÉ Global Campaigns
Good Morning World 2017
NESCAFÉ hit the streets with pop-up cafés launching all over the world for one day only. Consumers were invited to attend barista sessions to learn how to make a collection of unique coffee creations as well as simply enjoy time at the pop-up café. I developed the initial concept and worked on multiple assets and overview toolkit for local adaption, including a Facebook Messenger chatbot, PR content, and social media posts.
Good Morning World 2016
On International Coffee Day 2016, NESCAFÉ broadcast live for 24 hours on Facebook, YouTube and Periscope, in their largest and most ambitious global campaign to date. I developed the concept and worked on online ads, social media communications, production and coordination of the livestream on the day and round-up content afterwards.
NESCAFÉ Tumblr Website
Launched in Q3 2015, NESCAFÉ was the first global brand to take their consumer website to the platform. As part of this project I updated the website content to bring it in line with the brand tone of voice.
NESCAFÉ: “Switch to Tumblr was a success”.
NESCAFÉ WakeUp App
The world’s first social alarm clock.
CLIENT: NESCAFÉ Dolce Gusto Global
In 2015 NESCAFÉ Dolce Gusto launched a new limited edition in partnership with BMW Mini. I worked on the concept and copy for a promo video which includes a shorter 16 second cut. You can view the video here.
Before all the advertising I also worked for:
Glamour Magazine UK (freelance)
Family History Monthly Magazine (freelance)
Exposed Magazine, Sheffield (freelance)
Anya17, an opera about victims of human trafficking (social media marketing, freelance)
Adfero Content Creator (freelance)
Hope City Church (Online Editor)
BBC Norfolk (student)