Client: NESCAFÉ Dolce Gusto Global (partner: BMW MINI)
Work: Limited Edition Machine Launch
Role: Copy Lead
With my art director partner, I created a global online promo video for NESCAFÉ Dolce Gusto MINI Limited Edition coffee machine. The machine was a partnership with BMW MINI so the copy had to reflect NESCAFÉ Dolce Gusto’s tone of voice, while also acknowledging the world of BMW MINI. The end result was a video that used subtle nods to motoring and automotive language and explored the playful side of NESCAFÉ Dolce Gusto.
Additionally my art director and I worked on social media and owned website content to promote the new limited edition.