Work: MipCube Conference promo
Role: Copywriter / Concept
Develop concept for a 30 second video promo to encourage brands, agencies and their employees to attend the MipCube conference, using information and press releases already available and packaging them into a suitable promotional video.
The conference happened shortly after the Red Bull Stratos project. MipTV wished to highlight Red Bull and Felix Baumgartner as he would be there to talk about branded content strategy.